What a Shopify consultant does for you
Most Shopify brands don’t lack ideas. They lack someone who connects ads, store, data, money and people into one plan. That’s the job:
| Area | What I do | What you get |
|---|---|---|
| Strategy | Audit the store, ads, offer and numbers, then a 90-day plan in order of impact | You know what to do first, and what to stop doing |
| Paid media | How much to invest, which offers and products to test on Meta and Google, campaign structure | Ad spend tied to break-even and profit, not to platform ROAS |
| Analytics | Tracking from impression to click, add to cart, checkout, purchase and LTV | One honest view of cost per purchase, MER and lifetime value |
| P&L | Weekly profit tracking: product cost, discounts, returns, shipping, ads | You see profit, not only revenue |
| CRO | A/B experiments on product page, cart and checkout, built with AI | More revenue from the traffic you already pay for |
| Store build and integrations | New Shopify or Shopify Plus store, migration, apps, payments, email, reviews and tracking set up | A store built to convert from day one, with every tool connected |
| People | Who to hire, what to outsource, how much to pay, briefs and reviews | The right people at the right price, lower operating costs |
Shopify strategy consultant: what to do first
Every engagement starts with the numbers. I check seven every Monday: sessions, conversion rate, average order value, refund rate, profit per order, MER against break-even, and new vs returning orders. (The seven numbers and how to fix each one.)
Then the plan: which leak to fix first, which offer to push, which channel gets the next dollar. In one example, a $100,000-a-month store lost $9,930 a month; ten percent more traffic would have added only about $700, while seven changes in the right order turned it into +$9,762 profit a month. When a store leaks, more traffic is the wrong first fix.
Shopify growth consultant: grow revenue per visitor
Revenue = visitors × conversion rate × order value. Growth comes from all three, but conversion and order value are the cheapest to move because you already paid for the visitor.
As head of growth at a nine-figure brand, conversion rate grew about 50% in one year of continuous A/B testing and average order value about 20%. Tests from my clients’ stores (names under NDA):
| Test | Result |
|---|---|
| Video instead of a photo as the main product image | about +16% revenue per visitor, +$87,665 |
| One five-star review under Add to Cart | about +8% revenue per visitor, +$67,365 |
| “Selling fast” tag based on real sales | about +17% revenue per visitor |
| Price $148 → $159 | +$37,219 |
Not every idea wins: a review block that “should” have helped cut revenue per session by almost half on a high-ticket store and was stopped early. That’s why everything is tested. More: Shopify A/B testing and the AI CRO agency service.
Shopify marketing and paid media consultant
I’ve run paid ads since 2009, with official Google Ads and Meta training. On Meta catalog ads, the account I manage reached 27x ROAS in 2020 and a new account still delivered 16.6x after the iOS updates (2023–2026). (The catalog ads strategy.)
What I decide with you:
- How much to invest. Budget from your contribution margin and break-even MER, not from a round number. (Marketing budget calculator.)
- Which offers to test. Products, bundles, price points and promotions, and in which order.
- Campaign structure. Prospecting, catalog ads, retargeting, and how they hand off to the store.
- How to judge results. Cost per purchase = cost per click ÷ conversion rate. Raising conversion from 2% to 2.4% cuts cost per purchase from $50 to about $42 with the same ads. (How CRO lowers Meta cost per purchase.)
Your media buyer or agency can keep running the day-to-day. I make sure ads and store pull in the same direction.
Analytics: measure every step from impression to LTV
You can’t scale what you can’t see. I set up one view of the full journey:
- Impression and click: spend, CPM, CTR and cost per click by channel.
- Store: product views, add-to-cart rate, checkout starts, checkout completion. (Shopify funnel analysis.)
- Purchase: conversion rate, AOV, revenue per visitor, cost per purchase.
- After the sale: refunds, repeat purchases and LTV by first product and channel.
That means server-side events for Meta and Google, clean GA4 and a short weekly dashboard your team actually reads.
Track your P&L, not just revenue
Revenue can grow while profit falls. Each week we look at product cost, discounts, shipping, returns, payment fees and ad spend, so every decision is judged by profit per order. Try it on your own numbers: Shopify profit calculator.
Hire the right people at the right price
A full in-house growth team costs a lot. A US head of ecommerce earns about $120,000–$300,000+ in base salary; a full CRO team (strategist, analyst, designer, developer, copywriter) about $500,000 a year. I help you decide what to hire, what to outsource and what AI can now do, write the job descriptions, set fair pay, and review the work. Fewer, better people, lower operating costs. (Head of ecommerce salary and CRO specialist salary.)
Shopify consultant vs agency vs freelancer
| Option | Typical cost | What you get |
|---|---|---|
| Freelance Shopify expert | about $50–$150 an hour | Builds or fixes what you ask for |
| Agency | $5,000–$15,000 a month per channel | Execution in one area (ads, design, email) |
| Full-time head of ecommerce | $120,000–$300,000+ a year | One senior person, plus hiring time and risk |
| Shopify consultant (me) | from $4,000 a month | Strategy, paid media direction, analytics, P&L, CRO and hiring in one place |
Pricing details: CRO pricing. Want me part-time inside your team? See fractional head of ecommerce.
Who this is for
A good fit if you: sell on Shopify or Shopify Plus, make at least $100,000 a month, are ready to invest in ads, testing and people, and want one senior person who owns the numbers.
Not on Shopify, or want help across your whole online business? See ecommerce consulting services.
