What my ecommerce consulting services cover
| Service | What happens | Result for you |
|---|---|---|
| Growth audit | Store, ads, offer, funnel, margins and team, checked against your numbers | A clear list of where money leaks, ranked by size |
| Growth strategy | A 90-day plan: what to fix, what to launch, what to stop | Everyone works on the few things that move revenue |
| Paid media direction | Budget from break-even, offers and products to test, campaign structure | Ads judged on profit, not platform ROAS |
| Analytics | Tracking from impression to purchase and lifetime value | One honest view of cost per purchase, MER and LTV |
| P&L tracking | Product cost, discounts, returns, shipping, fees and ads, weekly | Decisions made on profit per order |
| Conversion rate optimization | A/B tests on product page, cart and checkout, built with AI | More revenue from traffic you already pay for |
| Website build and integrations | New store or migration (Shopify, Shopify Plus, WooCommerce), apps, payments, email, reviews, tracking and ERP connected | A store built to convert from day one, with every tool talking to each other |
| Team and agencies | What to hire, outsource or automate; job descriptions, pay, briefs | The right people at the right price, lower operating costs |
You don’t have to take all of it. Most brands start with the audit and the plan, then keep me on monthly to lead the work.
Brands I’ve helped grow
Since 2015 I’ve led digital marketing and growth for more than 100 brands. A few results I can share:
- Danielle Gerber: from zero to a multi-million-dollar brand.
- Chatelier Cosmetics: from zero to seven figures, later acquired in a multi-million deal.
- Karma and Luck, a nine-figure brand: as head of growth, conversion rate up about 50% in one year of continuous A/B testing, average order value up about 20%.
- My own seven-figure store: average order value from $265 to $673, mostly through product strategy, and Meta catalog ads up to 27x ROAS.
The five numbers that decide ecommerce growth
Revenue is visitors × conversion rate × average order value. Profit adds two more: margin per order and repeat purchases. Every engagement starts by finding which of the five is weakest, because that’s where the next dollar earns the most.
| Number | Typical problem | Typical fix |
|---|---|---|
| Cost per visitor | Ads bought on platform ROAS, not profit | Budget from break-even MER, cut what doesn’t pay |
| Conversion rate | Product page and checkout don’t answer buyers’ doubts | Research, then A/B tests on what customers actually hesitate about |
| Average order value | Single products, no reason to buy more | Bundles, thresholds, product strategy (how to increase AOV) |
| Margin per order | Discounts, returns and shipping eat the profit | Weekly P&L, price tests, return reasons fixed at the source |
| Repeat purchase | No plan after the first order | Post-purchase flows and offers by first product |
In one worked example, a store selling $100,000 a month lost $9,930 a month. Ten percent more traffic would have added about $700; seven fixes in the right order turned it into +$9,762 profit a month. (The full breakdown.)
How an engagement works
- Audit (weeks 1–2). Access to your store, ads, analytics and P&L. I map the funnel and find the biggest leaks. (What a funnel analysis looks like.)
- Plan (week 2). A 90-day roadmap ranked by revenue impact, with owners and the number each task should move.
- Build the measurement. Tracking and a weekly dashboard, so every change is judged on real numbers.
- Execute and test. Your team, your agencies or mine carry out the plan; store changes go through A/B tests.
- Weekly review. What moved, what didn’t, what’s next, and where the budget goes.
Platforms and business types
- Shopify and Shopify Plus: most of my work. See Shopify consultant and Shopify Plus CRO.
- WooCommerce: my own seven-figure store runs on it.
- Headless storefronts: Hydrogen or custom front ends. See headless Shopify CRO.
- High-ticket and luxury brands, beauty, fashion, jewellery and other D2C categories. See luxury ecommerce CRO.
Ecommerce consultant vs agency vs in-house hire
| Option | Typical cost | Best when |
|---|---|---|
| Freelance consultant (hourly) | about $75–$300+ an hour | You need an answer to one narrow question |
| Agency | $5,000–$15,000 a month per channel | You know what to do and need hands in one channel |
| Full-time head of ecommerce | $120,000–$300,000+ a year | You’re big enough for a permanent senior hire |
| Ecommerce consultant (me) | from $4,000 a month | You want one senior person who owns growth across channels |
Pricing details: CRO pricing. Prefer me embedded in your team part-time? See fractional head of ecommerce.
Who this is for
A good fit if you: sell online at $100,000+ a month, are ready to invest in ads, testing and people, and want growth you can see in the P&L.
