Fractional head of ecommerce · Fractional growth lead · Fractional CMO for ecommerce

Fractional head of ecommerce and growth for Shopify brands

You need senior e-commerce leadership but not a $200,000+ full-time hire. As a fractional head of ecommerce and growth, I lead your growth part-time: set the strategy, run the testing programme and work with your team and agencies, the same role I hold today at a nine-figure brand.

Watch the free training →How it works

+50%conversion rate as head of growth

+20%AOV at a 9-figure brand

$120K–$300Ktypical US head of ecommerce salary

15+ yrsdigital marketing and e-commerce

In partnership with Variant

$128Mrevenue measured in A/B experiments

1,256,615sessions analyzed

1,200+active A/B tests

2.8Mconversions measured

What a fractional head of ecommerce does

Owns the numbers: revenue per visitor, conversion rate, AOV, MER against break-even, LTV:CAC, refund rate. (The 7 numbers I check every Monday.)
Runs the testing programme: one prioritised roadmap across product pages, cart, checkout and post-purchase.
Aligns ads and store: Meta and Google spend, landing pages and offers working together.
Makes the platform calls: Shopify vs Shopify Plus, apps, tracking, and when not to go headless. (What headless cost us.)
Leads people: your team, freelancers and agencies, with clear briefs and reviews.

I already do this today

I’m head of growth at Karma and Luck, a nine-figure brand. There, conversion rate rose 50% in one year of continuous A/B testing and average order value rose 20%. Before that I led e-commerce for my own seven-figure brand since 2016 and worked as the marketing lead for 100+ brands.

Fractional vs full-time vs agency

Option	Typical cost (US)	What you get
Full-time head of ecommerce	$120,000–$300,000+ base salary	One person, full-time, plus hiring time and risk
Agencies only	$5,000–$15,000 a month each	Execution in one channel, little ownership of total results
Fractional head of ecommerce	A fraction of a full-time salary	Senior strategy and ownership, part-time, starting now

Salary sources and the full comparison: head of ecommerce job description and salary.

Who this is for

Brands doing roughly $50,000 to several million a month that have outgrown the founder doing everything, but don’t yet need (or can’t yet find) a full-time e-commerce executive. Watch the free training to see how I work.

Who you'll work with

Alexander Skibinskiy

15+ years in digital marketing and e-commerce. Head of growth at Karma and Luck, a nine-figure brand, where conversion rate grew 50% in one year of A/B testing. Founder of a seven-figure e-commerce brand. 100+ brands helped since 2015, including Danielle Gerber (0 to a multi-million brand) and Chatelier Cosmetics (0 to 7 figures, then acquired). Record with AI CRO for one brand: $7M extra revenue, +91% conversion rate, 60+ tests in 12 months.

Watch the free training →

Frequently asked questions

What is a fractional head of ecommerce?

A senior e-commerce leader who works with your brand part-time, usually a few days a month, owning strategy and results without the cost of a full-time executive.

How much does a fractional head of ecommerce cost compared with a full-time hire?

A full-time US head of ecommerce typically earns $120,000–$300,000 a year in base salary depending on title and company. A fractional lead costs a fraction of that because you pay only for the time you need.

What's the difference between a fractional CMO and a fractional head of ecommerce?

A fractional CMO covers marketing broadly. A fractional head of ecommerce owns the online store's results: conversion, AOV, checkout, ads efficiency and retention.

Can you work alongside our agencies?

Yes. I set priorities, brief and review agencies, and make sure ads, store and email work towards the same numbers.

Real tests and guides

Strategy