How I got here
I started in 2009 with my own online magazine. It grew to over a million visitors a month and earned money from Google AdSense and affiliate marketing. That's where I learned traffic, content and paid ads: I passed the official Google Ads and Meta courses and invested my first money in ads.
In 2015 I moved into e-commerce. I built my own seven-figure brand, where the average order value went from $265 to $673 and Meta ads returned up to 27x. At the same time I led digital marketing strategy for 100+ clients through the agency ALLDGT, including Pandora CIS, Danielle Gerber (zero to a multi-million brand) and Chatelier Cosmetics (zero to seven figures, then acquired).
As head of growth at Karma and Luck, a nine-figure brand, I learned what changes everything: testing every change on real customers. One year of non-stop A/B testing grew the conversion rate by 50%.
Today I combine those 17 years with AI. AI reads the data, the reviews and thousands of sessions, and builds each test in hours instead of weeks. I decide what to test, check every variant and read the results. For one brand that meant 60+ tests in 12 months, a 91% higher conversion rate and $7M in extra revenue.
