Which calculator do you need?
Most store owners don't need all six. Start with the question that keeps you up at night:
- "I sell, but I don't know if I make money." Start with the Shopify profit calculator. It shows your real profit after every cost and the one number that moves it most.
- "Something is off, but I don't know what." Use the ecommerce KPI checker. It puts all 17 KPIs in green, amber or red and ranks the fixes by profit.
- "My margins feel thin." Use the product pricing calculator. Most prices are set on product cost and forget the cost of getting the customer.
- "I don't know how much to spend on ads." Use the marketing budget calculator. It works out what a customer costs you and what you can afford.
- "My ads aren't profitable." Use the ROAS calculator. It tells you if the problem is on the ads or on the website.
- "My conversion rate looks low." Use the break-even conversion rate calculator. Low is only a problem when it's below your break-even.
One thing they all show
Run any of them with your numbers and you'll see the same pattern: a small improvement in conversion rate or order value is worth more than a big increase in ad spend. More visitors who buy, and bigger orders from the visitors you already pay for, lower what every customer costs. That's what A/B testing your store is for. For ideas, read 100 ways to improve your conversion rate.